COOFANDY, EKOUAER, and Zeagoo Join Forces for Oktoberfest 2025: Exclusive Pop-Up Event at Substanz Club

MUNICH, GERMANY – Media OutReach Newswire – 13 September 2025 – COOFANDY, EKOUAER, and Zeagoo are excited to announce their participation in the 2025 Munich Oktoberfest, highlighted by a special offline pop-up event in partnership with Substanz Club, one of the city’s top music venues. This event will take place from September 20 to 22 at Substanz Club, located just 700 meters from the main festival area. The theme for the event, “More Beer, More Bold, More You!”, combines the essence of traditional festival celebrations with modern fashion culture.

This collaboration marks the brands’ first entry into a world-renowned cultural festival, underscoring their shared commitment to crafting immersive and impactful experiences that connect fashion with local culture and community. By participating in an event that marries tradition with global visibility, COOFANDY, EKOUAER, and Zeagoo aspire to boost their presence in the European market while experimenting with innovative fashion expressions inspired by cultural celebrations.

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Three Brands, Three Immersive Zones
Each brand will feature distinct zones offering interactive, engaging experiences that highlight their unique identities.

• COOFANDY: Attendees can take part in a stylish twist on the Oktoberfest “Masskrug” lift, snap retro-themed photos, and receive exclusive giveaways including 400 canvas bags, 1,200 introductory cards, and 150 hats (50 per day).
• EKOUAER: The “Blind Touch Challenge” showcases signature soft fabrics in a warm, festive environment, along with 400 bags, 1,200 cards, and 90 eye masks (30 per day).
• Zeagoo: Guests can put together a festival outfit in just 30 seconds and pose for a selfie for a chance to win 400 bags, 1,200 cards, and 100 gift boxes (33 per day).

Throughout the three-day event, over 3,600 branded gifts will be distributed, ensuring guests leave with memorable and sharable keepsakes.

From Street Style to Screen Share: A Connected Brand Experience
Influencers will engage at the Substanz Club activation, generating real-time content with hashtags like #BeerFashionClash, #Oktoberfit, and #MünchenStyle to boost engagement and visibility.

From September 10 to October 10, COOFANDY, EKOUAER, and Zeagoo will provide discounts ranging from 15–20% on select items on Amazon Germany and UK, linking the offline event with online interaction.

Highlighted hero products from each brand will feature in this promotion, merging festive style with comfort—perfect for Oktoberfest.

Featured products from COOFANDY include the Men’s Stretch Slip-On Jeans, crafted for all-day comfort with an elastic waistband and a rugged look—ideal for festival fun and casual outings. The Knitted Short-Sleeve Turtleneck Shirt offers a modern twist to traditional attire, perfect for layering or standing out at the beer tent.

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EKOUAER showcases cozy essentials like the Women’s Long-Sleeved Thermal Tops, perfect for layering on brisk Oktoberfest mornings. The V-Neck Button-Down Nightdress offers soft comfort and a relaxed style, ideal for winding down after a fun day.

Zeagoo captures Bavarian charm with the Lace Dirndl Blouse with Half Sleeves, featuring floral lace and pearl buttons for a timeless festival look. The Short-Sleeve V-Neck Dirndl Blouse combines vintage embroidery with a flattering silhouette—suitable for both Oktoberfest and everyday wear.

Looking Ahead

By creating engaging, shareable moments, COOFANDY, EKOUAER, and Zeagoo have brought their values to life in significant and memorable ways. They are dedicated to investing in cross-cultural storytelling, experiential retail, and digitally connected campaigns that inspire engagement across various boundaries and platforms.

Hashtag: #COOFANDY

The issuer is solely responsible for the content of this announcement.

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