Mawhoo Under Fire for Controversial Jaecoo Ad Promoting “Drinking and Driving”: “This Is Extremely Irresponsible!”
Indeed, Mzansi is buzzing! Social media went into an uproar after Gucci queen Mawhoo unveiled what was meant to be an adorable car promotion, but it instead came across as a blatant “drinking and driving” advertisement.
In the now-deleted video, Mawhoo — showcasing the luxury car brand Jaecoo — walks toward a car with its trunk wide open, revealing a picnic setup. It initially seemed charming until she popped open a bottle of Laurent Perrier (yes, the sparkling wine) and poured herself a drink… before jumping into the driver’s seat and starting the engine.
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Social media’s response was swift. Almost immediately, feeds flooded with outrage, disbelief, and disappointment, with many calling the clip irresponsible and dangerous, especially for a public figure with major brand partnerships.
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Mzansi Calls Out Mawhoo and Jaecoo
@msk_sinceday1 expressed: “This is exactly why drunk driving statistics are so high. Can you believe some people would defend such content?”
@ofentseza remarked: “There’s drinking and driving content on the timeline and NO, Laurent Perrier doesn’t have a non-alcoholic option. Is this oversight or just a normalized attitude?”
@dineocampell, with experience in brand campaigns, noted: “In my years of content approval, this raised serious red flags. No 🔞 sign, no disclaimer, nothing. Utterly reckless.”
And @ninimthimkhulu summed up a common sentiment: “The focus shifted from showcasing the car to promoting irresponsibility. A poor decision, plain and simple.”
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“Sis, Not Everything Luxurious Needs Champagne”
From Twitter to Threads, users voiced their concerns about why alcohol often accompanies every “soft life” influencer moment.
@zethumbona stated: “I don’t understand why living lavishly always includes alcohol. Why not promote drinking water?!”
@lerato_morapedi echoed: “The debate over whether it was alcoholic shows how poorly executed this was. Just don’t drink during the ad, period.”
Damage Control Mode
As the backlash escalated, Mawhoo quietly removed the video from her social media platforms — but by then, the internet had already taken measures. Screenshots, reposts, and memes ensured that the moment wouldn’t be forgotten.
As one user, @smangeleleesow1 bluntly put it: “Influencers need to take this seriously. Drinking and driving isn’t stylish; it’s a crime.”
Look, sis can flaunt a designer outfit and a flawless look like no other — but glamorizing drinking and driving? That’s a hard no.
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